OTT Services and the Rise of Free Streaming

Recently, OTT services have become extremely popular with many viewers.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT is a service that provides diverse media through online networks.

Popular platforms include Netflix, Watcha, and TVING.

Different from cable TV, OTT lets users watch what they want, when they want.

Multiple reasons explain the rapid growth of OTT services. OTT services

First, users can access many genres in one place, giving them more options.

Users can pick movies, dramas, or shows according to their interests.

In addition, OTT is cheaper than conventional subscription TV.

Being able to stream anywhere using mobile devices is also attractive.

Recently, increasing subscription prices have caused 부담 for many users.

Because of this, interest in free streaming services is growing.

Advertising-based services provide content at no charge.

This is especially attractive to users who care about budget.

FAST services are becoming popular as ad-supported alternatives.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

As the traditional market slows, FAST is becoming a new profit model.

Free streaming’s strongest point is that users don’t need to pay.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

In addition, the quality can be inferior to premium platforms.

Both markets will likely keep developing over time.

Ad-based free models may become even more popular among users.

Enjoying content without financial pressure is a strong advantage.

Finally, balancing high-quality OTT content with free service accessibility is important.

Blending both models offers better choices to viewers.

Upcoming changes in OTT and free streaming are highly anticipated.

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